The thing about rap is…it’s trendy. Actually, it sets most of the trends that the rest of the world follows. So when something catches on in Hip-Hop, it usually gets run through the ringer by the artists and fans first – right before the media puts it on auto-repeat, and then Corporate America bastardizes it in commercials with grandmas and little suburban kids. Remember “bling?” Sigh.
Rap lyrics these days are ripe with repeat references – some of them you know, and admit it, some of them have left you scratching your head. A common thread in these popular phrases is their connection to the “baller” lifestyle. That might be the reason the rest of us little people have to live vicariously through our favorite rappers when they spit new slang or name-drop new brands.